MSc Digital Marketing with AI

Introductory

Not-for-credit

• Induction

This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.

 

The MSc Digital Marketing with AI consists of 180 credits delivered through six comprehensive modules:

Stage 1: Insight and Strategy (60 credits)

Module 1: Digital Insights (30 credits)

Module 2: Strategic Digital Marketing (30 credits)

 

Stage 2: Futures and AI Practice (60 credits)

Module 3: Digital Marketing Futures (30 credits)

Module 4: AI for Business and Professional Practice (30 credits)

 

Stage 3: Professional Development and Impact (60 credits)

Module 5: Learning without Limits (30 credits)

Module 6: Impact Project (30 credits)