MSc Managing AI in Business
Become unstoppable. Lead the AI Era. Responsibly.
The MSc Managing AI in Business is designed for the next generation of ethically grounded, strategically minded leaders ready to navigate the rapid integration of artificial intelligence across global business sectors. Delivered by Robert Kennedy College in exclusive partnership with the University of Salford, this programme equips you not only with technical fluency in AI, but with the ethical insight, strategic agility, and sustainability mindset to lead AI-enabled transformation in multinationals and SMEs alike.
AI is rapidly redefining organisational structures, customer engagement, and our shared socio-environmental responsibilities. This programme addresses the intersection of responsible AI practice, transformative business strategy, foundational digital literacy, and sustainability governance. Through theoretical exploration and practical case studies, you'll develop the capability to assess organisational readiness, design AI integration strategies, communicate AI's impact to diverse stakeholders, and align emerging technologies with circular economy goals.
Swiss Quality. Since 1998. British Excellence. Future-Ready Leadership.
This programme combines the excellence of Swiss-quality online education with the prestige of a British degree from the University of Salford. For over two decades, Robert Kennedy College has been at the forefront of online education, while Salford Business School's research-led approach to digital business and AI ensures you graduate with a globally recognised and respected qualification at the cutting edge of business transformation.
Why This Programme?
- Strategic, Not Just Technical: Develop the business strategy, leadership, and governance perspective to lead AI adoption — beyond the algorithms
- Ethics and Responsibility at the Core: AI bias, trust, regulation, and the democratic implications of AI systems are embedded throughout the curriculum
- Real-World Case Studies: Apply foundational AI concepts — machine learning, NLP, automation — to authentic scenarios in SMEs and multinationals
- Sustainability Built In: ESG strategy, the Triple Bottom Line, the Circular Economy, and UN SDG principles woven into every module
- Flexible Online Learning: Study 100% online via OnlineCampus — six intakes per year, complete in 12 months to 3 years
Your MSc Managing AI in Business degree is:
- Recognised worldwide by employers and industry leaders
- Awarded directly by the University of Salford
- Identical to degrees earned on campus
- Fully recognised by the UK government
Career Outcomes
Graduates are prepared for roles such as:
- AI Integration Strategist
- Digital Transformation Consultant
- AI Ethics & Governance Advisor
- Innovation Manager
- ESG & Sustainability Strategist
- Technology Policy Advisor
- Enterprise Strategy Consultant
- Organisational Change Leader
Award-Winning British Education
The University of Salford is a winner of the Queen Elizabeth Prize for Education 2025, recognising the University's pioneering research in sustainable building design and tackling fuel poverty, led by its Energy House Labs.
Part of the United Kingdom's national Honours system (formerly known as the Queen's Anniversary Prizes), the Prize is granted every two years to recognise outstanding work by UK universities and colleges that demonstrates excellence, innovation, and benefit for the wider world.
12 months to 3 years
Online, with an optional residential week in Switzerland or Salford, Manchester.
We offer rolling admissions throughout the year. Register at any time and begin your learning journey immediately.
Full details and currency options are listed on our Tuition Plans & Rates page.
Programme not eligible for UK Government student finance.
Optional residential week
Zürich, Switzerland or Salford, Manchester
Your degree is fully achievable online. But before you begin your final project, you can choose to spend one week with fellow students and faculty - at Robert Kennedy College in Zürich, Switzerland, or on campus at the University of Salford in Manchester, England.
The residential week is built around your Project for MSc. Through workshops, supervisor sessions and peer discussion you will sharpen your research question, settle your methodology, plan your project timeline and leave with a clear roadmap for the dissertation stage. It is also a rare opportunity to meet in person the international cohort you have been studying alongside online, and to experience the two institutions behind your degree.
Programme Outline
Introductory
Not-for-credit
- Induction
This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
The MSc Managing AI in Business consists of 180 credits delivered through five modules:
Stage 1: Taught Modules (120 credits)
- Module 1: AI in Practice (30 credits)
- Module 2: AI and Business Transformation (30 credits)
- Module 3: Principles of AI (30 credits)
- Module 4: Sustainable Business and Responsible Technology (30 credits)
Stage 2: International Dissertation (60 credits)
Module 5: International Dissertation (60 credits)
Module Descriptions
Module 1: AI in Practice (30 credits)
- Human-centric AI through societal, philosophical, and historical lenses
- Evaluating AI platforms, regulatory frameworks, and ethical considerations
- The role of AI in workplace decision-making and employee wellbeing
- Real-world case studies in AI implementation challenges
- Foundations for technology consulting, AI advisory, and policy roles
Module 2: AI and Business Transformation (30 credits)
- Foundational concepts: machine learning, natural language processing, automation
- AI applied to real-world cases in SMEs and multinationals
- Strategic frameworks for AI adoption and digital mindset
- Leadership, culture, and managing resistance to AI integration
- Comparative analysis of global AI practices and ethical considerations
Module 3: Principles of AI (30 credits)
- The AI ecosystem: infrastructure, software platforms, and business applications
- Origins of AI: philosophy of mind, Turing's legacy, symbolic reasoning
- Neural networks, machine learning, and emerging AI architectures
- Bias, trust, and the democratic implications of AI systems
- Communicating complex AI concepts to diverse audiences
Module 4: Sustainable Business and Responsible Technology (30 credits)
- Sustainability frameworks: Triple Bottom Line and Circular Economy
- Embedding the UN Sustainable Development Goals into digital strategy
- Systemic thinking and stakeholder analysis
- Ethical leadership and responsible technology adoption
- Pathways to ESG strategy, sustainability consultancy, and AI governance
Module 5: International Dissertation (60 credits)
- Independent, business-focused research project
- Application of AI knowledge to a strategic business challenge
- Synthesis of AI strategy, ethics, and sustainability gained throughout the programme
- Research methods, critical thinking, and evidence-based decision-making
- Final dissertation demonstrating academic rigour and practical relevance