MSc Marketing
Reimagine Everything®. Lead Marketing. Drive Insight.
The MSc Marketing is designed for agile, ethically grounded, and digitally fluent marketing professionals ready to navigate consumer complexity and drive innovation across global markets. Delivered by Robert Kennedy College in exclusive partnership with the University of Salford, this programme equips you to design and deliver strategic marketing initiatives built on data, creativity, and cultural insight — positioning you to lead in a post-digital, hyper-personalised marketing landscape.
You'll examine multi-market dynamics and develop the analytical fluency to respond to geopolitical, economic, and socio-cultural variables that shape international consumer behaviour. The programme builds technical literacy in SEO, SEM, and content performance analytics, alongside the ability to transform UX/CX strategies using real-time analytics, machine learning, and ethical data frameworks — ensuring relevance, resonance, and legal compliance in personalisation and loyalty systems.
Swiss Quality. Since 1998. British Excellence. Marketing Strategy.
This programme combines the excellence of Swiss-quality online education with the prestige of a British degree from the University of Salford. For over two decades, Robert Kennedy College has been at the forefront of online education, while Salford Business School's marketing research ensures you graduate with a globally recognised and respected qualification.
Why This Programme?
- Insight-Led Strategy: Fuse cultural acuity with digital precision to drive audience-centric marketing solutions
- Digital Fluency: Hands-on with SEO, SEM, social media, and content analytics — the toolkit modern marketers need
- Customer Experience Focus: Design CX/UX strategies powered by CRM, journey mapping, and predictive analytics
- Ethics and Compliance: GDPR, algorithmic bias, and ethical content management built into the curriculum
- Flexible Online Learning: Study 100% online via OnlineCampus — six intakes per year, complete in 12 months to 6 years
Your MSc Marketing degree is:
- Recognised worldwide by employers and industry leaders
- Awarded directly by the University of Salford
- Identical to degrees earned on campus
- Fully recognised by the UK government
Career Outcomes
Graduates are prepared for roles such as:
- Marketing Director
- Brand Strategy Lead
- Customer Experience (CX) Director
- Digital Marketing Manager
- Marketing Analytics Lead
- SEO/SEM & Content Strategist
- Brand Consultant
- International Marketing Manager
Award-Winning British Education
The University of Salford is a winner of the Queen Elizabeth Prize for Education 2025, recognising the University's pioneering research in sustainable building design and tackling fuel poverty, led by its Energy House Labs.
Part of the United Kingdom's national Honours system (formerly known as the Queen's Anniversary Prizes), the Prize is granted every two years to recognise outstanding work by UK universities and colleges that demonstrates excellence, innovation, and benefit for the wider world.
12 months to 3 years
100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration.
We offer rolling admissions throughout the year. Register at any time and begin your learning journey immediately.
CHF 525 per month for 24 months (total CHF 12,600). This covers everything: tuition, online study materials, and University fees.
Dean's Bursaries and early-payment reductions available. Full details and currency options are listed on our Tuition Plans & Rates page.
Programme not eligible for UK Government student finance.
This degree is awarded by the University of Salford, which received a Royal Charter in 1967 from Her Majesty the Queen. The University is fully recognised by the British government; The University of Salford degree transcript will mention Robert Kennedy College as your teaching institution.
Programme Outline
Introductory
Not-for-credit
- Induction
This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
The MSc Marketing consists of 180 credits delivered through five modules:
Stage 1: Taught Modules (120 credits)
- Module 1: International Marketing (30 credits)
- Module 2: Marketing in the Digital Age (30 credits)
- Module 3: Customer Experience and Data Driven Marketing (30 credits)
- Module 4: Search and Social Media Marketing (30 credits)
Stage 2: International Dissertation (60 credits)
Module 5: International Dissertation (60 credits)
Module Descriptions
Module 1: International Marketing (30 credits)
- Strategic marketing planning and implementation in global contexts
- International market entry and cross-cultural consumer behaviour
- Standardisation versus adaptation in international brand stewardship
- Geopolitical influence on global marketing strategy
- Digitalisation, ethics, and sustainability in international marketing
Module 2: Marketing in the Digital Age (30 credits)
- Dynamic digital marketing ecosystems and emerging technologies
- SEO, SEM, social media platforms, and influencer marketing
- Ethical content curation and omni-channel strategy
- Data-led storytelling and integrated brand experiences
- Campaign planning and performance measurement
Module 3: Customer Experience and Data Driven Marketing (30 credits)
- CRM systems, customer journey mapping, and predictive analytics
- Data collection, performance metrics, and ethical frameworks (incl. GDPR)
- UX/CX strategy transformation through actionable insight
- Content strategy, automation workflows, and personalisation
- Building customer loyalty in competitive digital environments
Module 4: Search and Social Media Marketing (30 credits)
- Digital campaign planning and integrated marketing communications
- Keyword research, analytics, and message optimisation
- Branding strategies across digital platforms
- Legal implications of digital promotion and risk management
- Promoting, engaging, and measuring digital marketing experiences
Module 5: International Dissertation (60 credits)
- Independent, business-focused research or consultancy project
- Application of marketing theory to a contemporary strategic challenge
- Synthesis of brand, digital, CX, and analytics knowledge from the programme
- Research methods, critical thinking, and evidence-based decision-making
- Final dissertation demonstrating academic rigour and practical relevance