100% Online MBA Media Leadership |Robert Kennedy College

100% Online MBA Media Leadership

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At a glance

Duration: Minimum 12 months, maximum 5 years.

Delivery Method: 100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration.

The MBA Media Leadership equips you with the knowledge and understanding required to analyse, direct and develop business operations in the modern media environment involving journalism, marketing and public relations. It critically explores key issues and forces shaping the development of media in a global context, particularly convergence of activities, interactivity with audiences and entrepreneurship.

You can complete the online MBA in Media Leadership offered in exclusive partnership with the Robert Kennedy College at a pace, place and location which suits you while continuing to work.


University of Cumbria

This programme is offered in exclusive partnership with the University of Cumbria.

The University of Cumbria received the University title and degree awarding powers by Her Majesty’s Most Honourable Privy Council in 2007.

The University is fully recognised by the British Government and duly listed on the United Kingdom’s Department for Education list of recognised UK awarding institutions. You can verify their official University status directly at the UK Government Website.

After successfully completing your studies online at Robert Kennedy College you will receive an Internationally recognised British degree from the University of Cumbria.


Admission Requirements

We welcome applications from students who may not meet the formal entry criteria but who have relevant experience or the ability to pursue the course successfully.

The formal entry requirements are:

  • An honours degree at 2:2 or above.
  • At least 2 years’ relevant work experience.
  • English language at IELTS 6.5 (minimum of 5.5 in each component).

Applications are considered from candidates who do not meet the formal entry requirements but can provide evidence of equivalence.

Examples of equivalence are:

  • A wide range of professional qualifications and/or work experience.
  • Working or studying in English or an English-speaking environment.

Applications will be considered from candidates who do not meet the formal entry requirements but who can demonstrate by interview the commitment to complete the programme successfully.


Programme Outline

The scheme has been designed to meet the aims of the online MBA in a flexible manner and can be tailored to the individual preferences of each student. The MBA requires you to complete six courses plus a final dissertation. The programme consists of the following modules:

Introductory

Not-for-credit

Induction

This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.

Stage 1

120 credits - Six taught modules

Core

  • Organisational Behaviour
  • Media, Business and Society
  • Marketing Management
  • Tackling Global-Local Challenges in Ethics, Responsibility and Sustainability

Elective

Choose one of the following modules:

  • Financial Management
  • Information Management
  • Corporate Strategy and Competitiveness (Based on material developed by the Institute for Strategy and Competitiveness at Harvard Business School.)

Final Capstone

Strategic Management

Stage 2

60 credits - Individual dissertation

Research Methods Live Class

  • One week intensive live lectures online to prepare for your final dissertation.

  • A conventional dissertation of 12,000 to 15,000 words, consisting of research question, aims and objectives, rationale for undertaking the study, literature review, research methodology, analysis of findings, conclusions and recommendations.

Dissertation Work

As an exit qualification, the Postgraduate Certificate in Business Administration is awarded to candidates who have completed 60 credits (three modules), while the Postgraduate Diploma in Business Administration is awarded to candidates who have completed 120 credits (six modules) but have been unable to complete the dissertation. Students who achieve the full 180 credits, and have successfully completed the dissertation, exit with the award of Master of Business Administration (MBA).


Tuition Fees

12,000 CHF (Swiss Francs). This fee includes library access, OnlineCampus access, graduation fees, and University matriculation fees. Fees are payable in interest free instalments, however, the programme is not eligible for the UK Government student finance.


Module Description

There are no average courses within our MBA programme. We are bound to provide an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all meant to make you a more successful and efficient manager.

There are no old-fashioned exams. Instead you are given real-life case studies and essays, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.

Induction

Not-for-credit module

A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.

Organisational Behaviour

The aims of this module are to provide an introduction to core concepts of the way people are managed in organisations. To that end it will offer opportunities for study by prospective as well as experienced managers, to consider the history and development of management thinking and theory, using modern ideas to assess and evaluate their own personal experiences of organisations and dynamics. The introduction to the module will act as bedrock upon which other managerial ideas and processes can be developed later in the course.

Media, Business and Society

This module aims to equip you with the knowledge and understanding required to analyse, direct and develop business operations in the modern environment of information-based media involving journalism, marketing and public relations. It critically explores key issues and forces shaping the development of digital media in a global context, particularly convergence of activities, interactivity with audiences and entrepreneurship.

Marketing Management

This module aims at providing an appreciation of the marketing concept, and to examine the place of marketing in the business and its contribution to strategic objectives in consumer and industrial marketing operations.

Tackling Global-Local Challenges in Ethics, Responsibility and Sustainability

This unique module aims to provide learners with the opportunity to conceptualise ethics, responsibility and sustainability in diverse global settings. It allows students to develop an insight into the expanding role of sustainable development, corporate governance, responsible business practice and the ethical dimensions of organisational policies and practices.

University of Cumbria faculty members will guide you in the daily classes, enriched by contemporary case studies and teamwork in this innovative and unique topic.

There will be an option to take this as a residential at University of Cumbria in the UK.

Financial Management Elective module

This module aims to provide an introduction to financial accountancy and managerial economics. It accepts that you may join this programme without prior knowledge of detailed accounting, valuation or evaluation models. You are, however, expected to be conversant with business arithmetic, accounting and principles of finance as laid down in the entry requirements. The module will engage you in reflective and discursive argument on the materiality of different social, environmental and ethical issues.

Information Management Elective module

This module enables you to develop a conceptual and comprehensive understanding of the manager’s role in relation to the leading of the effective management and use of information, information technology and information systems and to apply these within both organisational and strategic contexts.

Corporate Strategy and Competitiveness Elective module

In cooperation with the Institute for Strategy and Competitiveness of the Harvard Business School, Robert Kennedy College is offering this outstanding course designed by Professor Michael Porter, the Bishop William Lawrence University Professor at Harvard Business School and the leading authority on corporate strategy and competitiveness. Taught by Robert Kennedy College Deputy Dean and Harvard Business School MBA graduate Professor David Duffill, this course explores the determinants of national and regional competitiveness building from the perspective of firms, clusters, sub-national units, nations, and groups of neighbouring countries.

The course is concerned not only with government policy, but with the roles that firms, industry associations, universities, and other institutions play in competitiveness. It takes examples from both advanced and developing economies, and addresses competitiveness at multiple levels. Students who take this elective have access to the exclusive video lectures of Professor Porter.

Strategic Management

This module aims to develop your knowledge and understanding across a range of appropriate topic areas, to undertake an analysis of inherent strategic complexity with a view to selecting appropriate conceptual ‘tools’ for strategic development. The module will develop your awareness of the complex inter-relationship of organisational problems and develop your critical ability to select and ‘argue’ for alternative approaches emanating from conceptual alternative dimensions in relation to organisational problems and strategy. In addition the module will develop your ability to select complementary approaches and/or techniques appropriate for a stated problem and apply them to resolve or improve the problem. The module seeks to extend your current cognitive and transferable skills applicable across the manager’s role. These include self-appraisal, problem-solving, communication, analysis, synthesis, and evaluation.