100% Online MBA Digital Marketing |Robert Kennedy College

100% Online MBA Digital Marketing

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At a glance

Duration: Minimum 12 months, maximum 5 years.

Delivery Method: 100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration.

The MBA is the prime management qualification for managers. Designed for your success, the MBA creates distinctive managers with a comprehensive knowledge of the latest business practices.

The rapid emergence of digital media over the last few years has revolutionised the way that companies can undertake their marketing with an ability to almost target customers on an individual basis. This has contributed to changing the landscape of jobs and how work is done today, encouraging businesses and business schools alike to evolve the way that marketing is viewed as an independent function. In keeping with this ever-evolving nature, schools are revising their curricula to keep pace with these changes; digital, technology, and data-driven or analytics-based approaches are becoming the new game. The MBA Digital Marketing will prepare students with the skills needed to engage with customers via digital media and effectively market businesses across digital networks, by enhancing the classic MBA with modules on Digital Marketing, Information Management and Data Analytics.

The MBA programmes benefit greatly from the internationality derived from recruiting students from across the globe, and drawing on tutors well qualified in their field.


University of Cumbria

This programme is offered in exclusive partnership with the University of Cumbria.

The University of Cumbria received the University title and degree awarding powers by Her Majesty’s Most Honourable Privy Council in 2007.

The University is fully recognised by the British Government and duly listed on the United Kingdom’s Department for Education list of recognised UK awarding institutions. You can verify their official University status directly at the UK Government Website.

After successfully completing your studies online at Robert Kennedy College you will receive an Internationally recognised British degree from the University of Cumbria.


Admission Requirements

We welcome applications from students who may not meet the formal entry criteria but who have relevant experience or the ability to pursue the course successfully.

The formal entry requirements are:

  • An honours degree at 2:2 or above.
  • At least 2 years’ relevant work experience.
  • English language at IELTS 6.5 (minimum of 5.5 in each component).

Applications are considered from candidates who do not meet the formal entry requirements but can provide evidence of equivalence.

Examples of equivalence are:

  • A wide range of professional qualifications and/or work experience.
  • Working or studying in English or an English-speaking environment.

Applications will be considered from candidates who do not meet the formal entry requirements but who can demonstrate by interview the commitment to complete the programme successfully.


Programme Outline

The scheme has been designed to meet the aims of the online MBA in a flexible manner and can be tailored to the individual preferences of each student. The MBA requires you to complete six courses plus a final dissertation. The programme consists of the following modules:

Introductory

Not-for-credit

Induction

This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.

Stage 1

120 credits - Six taught modules

Core

  • Organisational Behaviour
  • Information Management
  • Digital Marketing
  • Data analytics

Elective

Choose one of the following modules:

  • Corporate Strategy and Competitiveness (Residential - in Zurich, Switzerland)
  • Leadership and Sustainability

Final Capstone

  • Strategic Management

Stage 2

60 credits - Individual dissertation

Research Methods Live Class

  • One week intensive live lectures online to prepare for your final dissertation.

  • A conventional dissertation of 12,000 to 15,000 words, consisting of research question, aims and objectives, rationale for undertaking the study, literature review, research methodology, analysis of findings, conclusions and recommendations.

Dissertation Work

As an exit qualification, the Postgraduate Certificate in Business Administration is awarded to candidates who have completed 60 credits (three modules), while the Postgraduate Diploma in Business Administration is awarded to candidates who have completed 120 credits (six modules) but have been unable to complete the dissertation. Students who achieve the full 180 credits, and have successfully completed the dissertation, exit with the award of Master of Business Administration (MBA).


Tuition Fees

12,000 CHF (Swiss Francs). This fee includes library access, OnlineCampus access, graduation fees, and University matriculation fees. Fees are payable in interest free instalments, however, the programme is not eligible for the UK Government student finance.


Module Description

There are no average courses within our MBA programme. We are bound to provide an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all meant to make you a more successful and efficient manager.

There are no old-fashioned exams. Instead you are given real-life case studies and essays, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.

Induction

Not-for-credit module

A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.

Organisational Behaviour

The aims of this module are to provide an introduction to core concepts of the way people are managed in organisations. To that end it will offer opportunities for study by prospective as well as experienced managers, to consider the history and development of management thinking and theory, using modern ideas to assess and evaluate their own personal experiences of organisations and dynamics. The introduction to the module will act as bedrock upon which other managerial ideas and processes can be developed later in the course.

Information Management

This module enables you to develop a conceptual and comprehensive understanding of the manager's role in relation to the leading of the effective management and use of information, information technology and information systems and to apply these within both organisational and strategic contexts.

Digital Marketing

The primary aim of this module is to provide the student with a deep understanding of the issues facing digital marketing managers, by examining the strategically significant issues facing e-commerce such as environment and online marketplace, consumer behaviour and digital influence. The aim is to actively develop students’ knowledge of key marketing and digital marketing theories and apply this knowledge to strategic issues based on current research and industry practice, and facilitate the effective strategic decision making of a digital marketing professional.

Data Analytics

The aim of this module is to critically explore the range of concepts and functions of data analytics, including preparing and operating with data; abstracting and modelling an analytic question; and using tools from statistics, learning and mining to address these questions, evaluating the techniques dealing with how to go from raw data to a greater understanding of the patterns and structures within the data, to provision making predictions and decision making.

Corporate Strategy and Competitiveness Elective module - Residential (in Zurich, Switzerland)

This module aims to introduce students to the importance of competitiveness to firms, regions and countries, as a means of improving wealth. Students will learn how to use various models for strategy development for institutions, and tools for improving their competitiveness, applying theories developed by Professor Michael E. Porter at Harvard Business School.

Leadership and Sustainability Elective module

The aim of this module is to examine the nature of leadership, and in particular its role in the development of sustainable business and business practices. Students will analyse and evaluate sustainable practice in selected sectors and the potential for implementing sustainable business practices, and evaluate the personal relevance of and implications for leading sustainable change in business.

Strategic Management

This module aims to develop your knowledge and understanding across a range of appropriate topic areas, to undertake an analysis of inherent strategic complexity with a view to selecting appropriate conceptual ‘tools’ for strategic development. The module will develop your awareness of the complex inter-relationship of organisational problems and develop your critical ability to select and ‘argue’ for alternative approaches emanating from conceptual alternative dimensions in relation to organisational problems and strategy. In addition the module will develop your ability to select complementary approaches and/or techniques appropriate for a stated problem and apply them to resolve or improve the problem. The module seeks to extend your current cognitive and transferable skills applicable across the manager’s role. These include self-appraisal, problem-solving, communication, analysis, synthesis, and evaluation.