100% Online BA (Hons) Business Administration |Robert Kennedy College

100% Online BA (Hons) Business Administration

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At a glance

Duration: Minimum 24 months, maximum 7 years.

Delivery Method: 100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration.

Our Business degree’s Level 4 offers you a grounding in business administration and an understanding of the broader context of business practices. Levels 5 and 6 allow you to develop a more detailed understanding of business administration and management.

This programme provides an opportunity to study for the BA (Hons) Business Administration using a flexible and distributed learning environment that will enhance your learning experience as Robert Kennedy College provides a bespoke series of modules via distance learning that, within a set time frame, allow study at a pace, place and location which suits you.

The establishment of learning sets is instrumental in driving through the concept of reflective practitioner and is designed to encourage you to interact with other participants, both formally and informally, in seeking best practice and challenging existing practices.

This programme benefits greatly from the internationality derived from recruiting students such as yourself, from all the inhabited continents, and being able to draw on tutors, well qualified in their field, from across the globe.

University of Cumbria

This programme is offered in exclusive partnership with the University of Cumbria.

The University of Cumbria received the University title and degree awarding powers by Her Majesty’s Most Honourable Privy Council in 2007.

The University is fully recognised by the British Government and duly listed on the United Kingdom’s Department for Education list of recognised UK awarding institutions. You can verify their official University status directly at the UK Government Website.

After successfully completing your studies online at Robert Kennedy College you will receive an Internationally recognised British degree from the University of Cumbria.

Admission Requirements

The College welcomes applicants with the potential to succeed, including those with academic qualifications, and those with skills obtained outside academic study such as work experience.

Applications will normally be considered from candidates with formal qualifications of two A-levels or equivalent (e.g. international baccalaureate, Abitur, Matura).

All candidates are required to hold English language competency equivalent to IELTS 6.0 (minimum of 5.5 in each component).

Applications will also be considered from candidates who do not fully meet the formal entry requirements but can provide evidence of equivalence. Examples of equivalence are:

A wide range of professional qualifications and working or studying in English or an English speaking environment.

Due to the fast-track nature of the programme and international audience, APL would not be possible.

Programme Outline

The scheme has been designed to meet the aims of the online BBA in a flexible manner and can be tailored to the individual preferences of each student. The programme consists of the following modules:




This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.

Level 4

120 credits - Six taught modules


  • Managing People and Organisations
  • The Business Environment
  • Introduction to Business Finance
  • Fundamentals of Business
  • Principles of Marketing
  • Management Accounting

Level 5

120 credits - Six taught modules


  • Organisational Behaviour
  • Responsibility, Ethics and Sustainability in Practice
  • Global Systems Business and Culture
  • Services Marketing
  • Managing Operations
  • International Economics

Level 6

120 credits - Four taught modules plus business independent project


  • Business Psychology
  • International Marketing
  • Global Business
  • International Human Resource Management
  • Business Independent Project (40 credits)

Research Methods Live Class

  • One week intensive live lectures online to prepare for your final dissertation.

  • A conventional dissertation of 12,000 to 15,000 words, consisting of research question, aims and objectives, rationale for undertaking the study, literature review, research methodology, analysis of findings, conclusions and recommendations.

Tuition Fees

8,250 (Swiss Francs) per year (Total for the full programme 16,500 CHF). This fee includes library access, OnlineCampus access, graduation fees, and University matriculation fees. Fees are payable in interest free instalments, however, the programme is not eligible for the UK Government student finance.

Module Description

There are no average courses within our BBA programme. We are bound to provide an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all meant to make you a more successful and efficient manager.

There are no old-fashioned exams. Instead you are given real-life case studies and essays, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.


Not-for-credit module

A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.

Level 4

Managing People and Organisations

The module aims to enable you to gain the necessary skills and confidence to be successful in your current studies and throughout your life and within a business and management setting in your future career.

The Business Environment

The aim of this module is for you to develop an understanding of the nature and formats of business organisations in the modern, market type economy and how they operate within the legal and economic framework.

Introduction to Business Finance

The aim of the module is to develop your knowledge and understanding of how to prepare and process basic financial accounting information. It is also to provide you with a sound and detailed knowledge of the basic concepts of accounting, mainly from a practical basis.

Fundamentals of Business

The aim of this module is to provide you with a broad knowledge of business; its scope, nature, types, management functions, systems, leadership, range and challenges and how they relate to stakeholder responsibilities. The impacts of technology, the labour force, culture and institutional frameworks on business operations are all explored and the module asks you to consider how business responsibility, ethics and sustainability impact on business decision making and on the professions.

Principles of Marketing

This module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making, and the elements of the marketing mix and how these are applied to address market and customer needs.

Management Accounting

To develop knowledge and understanding of how to prepare and process basic cost and management accounting information to support management in planning and decision-making in a variety of business contexts.

Level 5

Organisational Behaviour

The aims of this module are to provide an introduction to core concepts of the way people are managed in organisations. To that end it will offer opportunities for study by prospective as well as experienced managers, to consider the history and development of management thinking and theory, using modern ideas to assess and evaluate their own personal experiences of organisations and dynamics. The introduction to the module will act as bedrock upon which other managerial ideas and processes can be developed later in the course.

Responsibility, Ethics and Sustainability in Practice

The aims of this module are to develop in students an understanding and command of the linkages between environmental, economic and social sustainability issues, corporate social responsibility (CSR) and the global business environment. To enable students to examine sustainability opportunities and risks for organisations of all types and sizes in both modern industrial and industrialising economies. To develop and consolidate in students an appreciation of ethical dilemmas and responses in modern organisations.

Global Systems Business and Culture

Upon completion of this module, you will be able to evaluate and analyse the range of global business systems, cultures and behaviours. In addition, you will be able to unpack the misconceptions or misunderstanding of cultural and business practices and rituals. This module aims to equip students with the understanding of varieties of international business systems and the current academic and practitioner debates in the field.

Services Marketing

Draft assignments to be submitted in the class forum. Additionally, by participating in the asynchronous class forums you can gather continuous feedback that can be directly applied the summative assessment.

Managing Operations

This module aims to develop students’ understanding of the principle, nature and scope of the operations functions in both services and products organisations. It will examine the factors which assist or hinder the smooth running of operations and the achievement of quality. It also aims to develop the students’ appreciation of the value of information and quantitative approaches to support operations decisions.

International Economics

The aim of this module is to develop an understanding of how global forces can alter and shape an economy, and how international organisations can control these factors.

Level 6

Business Psychology

The purpose of this module is to apply psychological, OB and HRM theories and principles to organisations and individuals in their places of work as well as the individual's work-life more generally. The module also provided students with an opportunity to reflect on the role of psychology in the workplace.

International Marketing

This module aims to appraise current international marketing theories. To assess and apply knowledge of key theories and models to organisations operating in an international context. To analyse and evaluate the strategic marketing process as it exists in multinational organisations.

Global Business

This module seeks to critically analyse how global businesses and globalisation impacts on the way companies operate. You will critically analyse how organisations respond to challenges that globalisation brings.

International Human Resource Management

The aim of this module is to critically evaluate human resources in domestic and international contexts. This will enable students to become more effective managers and leaders in an increasingly globalised society. The module develops students’ critical evaluation of the HRM framework, its links to strategy and organisational performance. This will lead to a critical analysis of the contribution of specific HR policies and practices to the achievement of organisational goals.

Business Independent Project (40 credits)

The module aim is for you to be able to initiate, plan, research, sustain and evaluate an extended piece of independent intellectual work based on individual initiative and relevant to the chosen programme title.