BA (Hons) Business Administration
Our Business degree’s Level 4 offers you a grounding in business administration and an understanding of the broader context of business practices. Levels 5 and 6 allow you to develop a more detailed understanding of business administration and management.
This programme provides an opportunity to study for the BA (Hons) Business Administration using a flexible and distributed learning environment that will enhance your learning experience as Robert Kennedy College provides a bespoke series of modules via distance learning that, within a set time frame, allow study at a pace, place and location which suits you.
The establishment of learning sets is instrumental in driving through the concept of reflective practitioner and is designed to encourage you to interact with other participants, both formally and informally, in seeking best practice and challenging existing practices.
This programme benefits greatly from the internationality derived from recruiting students such as yourself, from all the inhabited continents, and being able to draw on tutors, well qualified in their field, from across the globe.
Learn at Switzerland’s premier private college and graduate with students from over 130 different countries and from the University of Cumbria.
Study 100% ONLINE and graduate on Campus!
All graduates are invited to attend our graduation ceremony in Carlisle, England. You can check a video of the graduation ceremony here
Tuition costs 8,250 CHF (Swiss Francs) per year (total 16,500 CHF).
12 months to 5 years
100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration.
We offer rolling admissions throughout the year. Register at any time and begin your learning journey immediately.
The University of Cumbria is ranked number 8th in the World for Quality Education by the Times Higher Education in 2020.
In a study commissioned by Hitachi Capital Invoice Finance (2020) on over 9,500,000 previous university students in the UK, the University of Cumbria is ranked in the top three higher-education institutions in the North of the UK for students who go on to start or manage a business.
Start your British Master's Degree journey with just 525 CHF (Swiss Francs) per month, an amount equivalent to approximately US$ 636 or € 560. This rate, structured over an 24-month period, amounts to a total tuition of 12600 CHF (Swiss Francs).
This all-inclusive tuition covers a wide array of university costs such as matriculation fees, online campus access, library use, and graduation charges, offering convenience with interest-free installments.
For those who can make an upfront payment of the entire tuition or a significant part of it (2,000 CHF or more), we offer the option of a fee reduction.
The University of Cumbria BBA programme offered online in exclusive partnership with the Robert Kennedy College are Recognised Worldwide. Once you complete your studies at Robert Kennedy College, you will receive a degree from the University of Cumbria. The University of Cumbria received the University title, and degree awarding powers, from Her Majesty’s Most Honourable Privy Council. It is fully recognised by the British Government and duly listed on the United Kingdom’s Department for Business, Innovation and Skills list of recognised UK awarding institutions.
Rationale and Philosophy
A business administration award allows graduates to find employment in almost any private industry – organisations and businesses need staff with a broad understanding of business issues to help improve their performance. The programme is designed to provide its graduates with an in-depth knowledge of business administration and therefore will open up various career paths and opportunities in both private and public organisations. The practical aspect of the programme will ensure that graduates are well equipped for roles that required a strong attitude to problem solving and applied leadership.
Programme Outline
The scheme has been designed to meet the aims of the online BBA in a flexible manner and can be tailored to the individual preferences of each student. The programme consists of the following modules:
Introductory
Not-for-credit
Induction
This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
Level 4
120 credits - Six taught modules
Compulsory
- Managing People and Organisations
- The Business Environment
- Introduction to Business Finance
- Fundamentals of Business
- Principles of Marketing
- Management Accounting
Level 5
120 credits - Six taught modules
Compulsory
- Organisational Behaviour
- Responsibility, Ethics and Sustainability in Practice
- Global Systems Business and Culture
- Services Marketing
- Managing Operations
- International Economics
Level 6
120 credits - Four taught modules plus business independent project
Compulsory
- Business Psychology
- International Marketing
- Global Business
- International Human Resource Management
- Business Independent Project (40 credits)
Module Descriptions
There are no average courses within our BBA programme. We are bound to provide an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all meant to make you a more successful and efficient manager.
There are no old-fashioned exams. Instead you are given real-life case studies and essays, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.
Induction
Not-for-credit module
A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.
Level 4
Managing People and Organisations
The module aims to enable you to gain the necessary skills and confidence to be successful in your current studies and throughout your life and within a business and management setting in your future career.
The Business Environment
The aim of this module is for you to develop an understanding of the nature and formats of business organisations in the modern, market type economy and how they operate within the legal and economic framework.
Introduction to Business Finance
The aim of the module is to develop your knowledge and understanding of how to prepare and process basic financial accounting information. It is also to provide you with a sound and detailed knowledge of the basic concepts of accounting, mainly from a practical basis.
Fundamentals of Business
The aim of this module is to provide you with a broad knowledge of business; its scope, nature, types, management functions, systems, leadership, range and challenges and how they relate to stakeholder responsibilities. The impacts of technology, the labour force, culture and institutional frameworks on business operations are all explored and the module asks you to consider how business responsibility, ethics and sustainability impact on business decision making and on the professions.
Principles of Marketing
This module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making, and the elements of the marketing mix and how these are applied to address market and customer needs.
Management Accounting
To develop knowledge and understanding of how to prepare and process basic cost and management accounting information to support management in planning and decision-making in a variety of business contexts.
Level 5
Organisational Behaviour
The aims of this module are to provide an introduction to core concepts of the way people are managed in organisations. To that end it will offer opportunities for study by prospective as well as experienced managers, to consider the history and development of management thinking and theory, using modern ideas to assess and evaluate their own personal experiences of organisations and dynamics. The introduction to the module will act as bedrock upon which other managerial ideas and processes can be developed later in the course.
Responsibility, Ethics and Sustainability in Practice
The aims of this module are to develop in students an understanding and command of the linkages between environmental, economic and social sustainability issues, corporate social responsibility (CSR) and the global business environment. To enable students to examine sustainability opportunities and risks for organisations of all types and sizes in both modern industrial and industrialising economies. To develop and consolidate in students an appreciation of ethical dilemmas and responses in modern organisations.
Global Systems Business and Culture
Upon completion of this module, you will be able to evaluate and analyse the range of global business systems, cultures and behaviours. In addition, you will be able to unpack the misconceptions or misunderstanding of cultural and business practices and rituals. This module aims to equip students with the understanding of varieties of international business systems and the current academic and practitioner debates in the field.
Services Marketing
Draft assignments to be submitted in the class forum. Additionally, by participating in the asynchronous class forums you can gather continuous feedback that can be directly applied the summative assessment.
Managing Operations
This module aims to develop students’ understanding of the principle, nature and scope of the operations functions in both services and products organisations. It will examine the factors which assist or hinder the smooth running of operations and the achievement of quality. It also aims to develop the students’ appreciation of the value of information and quantitative approaches to support operations decisions.
International Economics
The aim of this module is to develop an understanding of how global forces can alter and shape an economy, and how international organisations can control these factors.
Level 6
Business Psychology
The purpose of this module is to apply psychological, OB and HRM theories and principles to organisations and individuals in their places of work as well as the individual's work-life more generally. The module also provided students with an opportunity to reflect on the role of psychology in the workplace.
International Marketing
This module aims to appraise current international marketing theories. To assess and apply knowledge of key theories and models to organisations operating in an international context. To analyse and evaluate the strategic marketing process as it exists in multinational organisations.
Global Business
This module seeks to critically analyse how global businesses and globalisation impacts on the way companies operate. You will critically analyse how organisations respond to challenges that globalisation brings.
International Human Resource Management
The aim of this module is to critically evaluate human resources in domestic and international contexts. This will enable students to become more effective managers and leaders in an increasingly globalised society. The module develops students’ critical evaluation of the HRM framework, its links to strategy and organisational performance. This will lead to a critical analysis of the contribution of specific HR policies and practices to the achievement of organisational goals.
Business Independent Project (40 credits)
The module aim is for you to be able to initiate, plan, research, sustain and evaluate an extended piece of independent intellectual work based on individual initiative and relevant to the chosen programme title.
Aims and Outcomes
By the end of this Programme learners will be able to:
1. To create awareness of the broader contexts and sphere of influence within which international business operates. (300 credits)
2. To study and practise international business and management drawing on a range of perspectives in the fields of international marketing, strategic management, entrepreneurship, international human resource management, and international business. (300 credits)
3. To develop your critical thinking, conceptual thinking and reasoning skills relating to international business and management. (300 credits)
4. To enhance your employability, career potential and personal effectiveness. (300 credits)
5. To develop your ability to carry out independent research in the field of business and management. (300 credits)
6. To augment your intellectual and transferable skills especially as they relate to management and business. (300 credits)
7. To provide a programme of study which offers you a grounding in the disciplines and methodologies of international business management and to stimulate a critical awareness of the factors associated with the changing focus of contemporary international business practice. (300 credits)
8. For you to engage in practical experience whilst integrating your academic studies. (360 credits)