MSc Business Analytics and Artificial Intelligence – Study Online from Vienna, Austria

Imagine advancing your career from the heart of Vienna while mastering the language of data and the power of AI. The online MSc Business Analytics and Artificial Intelligence, offered in exclusive partnership between the University of Lancashire and Robert Kennedy College, lets you do exactly that—on your schedule, from your current location, and with the confidence that your learning is globally relevant.

Whether you are accelerating a leadership trajectory, pivoting into data-driven roles, or future-proofing your expertise, this programme equips you with analytical thinking, technical fluency, and strategic insight. You will sharpen the skills that decision-makers rely on—turning complex data into clear strategy, integrating AI responsibly, and driving measurable impact that travels across borders and industries.

This is an immersive, international programme designed for working professionals. It blends rigorous theory with practical application, helping you cultivate a modern toolkit: business analytics, machine learning fundamentals, data storytelling, ethics and governance in AI, and an executive mindset that connects analytics to outcomes. You’ll learn with peers from around the world while continuing to thrive in your life and work in Vienna.

Earn a British Degree Recognised Worldwide

Graduate with a respected British master’s degree that carries international recognition. Employers everywhere value the quality standards, academic rigor, and practical orientation associated with British higher education—giving your CV clear, global credibility.

Wherever your ambitions take you—within Austria, across Europe, or around the world—your degree signals a shared language of excellence. It communicates readiness for international roles, cross-border collaboration, and data-led leadership in dynamic environments.

Fast-Track Your Master’s—100% Online

Progress at a pace that fits your goals and complete your degree in as little as 1 year. The streamlined online format is built to reward focus and consistency, enabling you to unlock career advantages faster without pausing your life or relocating.

From the first modules, you’ll translate insights to work—improving decisions, strengthening strategies, and delivering value. The result is a shorter time to impact and a quicker return on your educational investment.

No Live Attendance Required

There are no fixed times or dates for online attendance. You decide when to study—early mornings before work, evenings after meetings, or weekends when you can immerse yourself without interruption. Your schedule drives your learning, not the other way around.

This autonomy empowers you to blend professional responsibilities with academic progress. You’ll engage with multimedia materials, guided readings, casework, and collaborative forums at the times that suit you best.

Truly Mobile Learning, Even Offline

Study anywhere in the world with the flexibility to keep learning while commuting, traveling, or working remotely. Our mobile app lets you carry the classroom in your pocket so progress is always within reach.

Download study materials and watch lectures offline when you’re on the move. Whether you’re crossing the city or crossing borders, you’ll maintain consistency and momentum—learning on your terms, wherever life takes you.

Open-Book Assessments That Reflect Real Work

Instead of classical question/answer exams, you’ll demonstrate mastery through open-book assessments. This approach mirrors professional reality: complex problems, diverse data, and time to research, synthesize, and justify decisions.

You’ll be evaluated on how you think, structure analysis, and apply theory—skills that matter most to employers. It’s an approach that rewards depth, clarity, and practical judgment.

Learn from Faculty with Elite Academic Pedigrees

Benefit from tutors and faculty who graduated from world-renowned universities such as Oxford, Harvard, EPFL, the University of Basel, and Washington University in St. Louis. They bring global perspectives, rigorous standards, and research-informed teaching to every module.

Expect mentorship that challenges and supports you. Through meaningful feedback and applied projects, you’ll cultivate the habits of mind that set data-driven leaders apart.

A Global Community That Opens Doors

Join a diverse cohort from over 130 countries, creating a powerful global network. Collaborating with peers who bring different industries, cultures, and viewpoints accelerates your learning and expands your professional horizon.

Our alumni work for respected organisations including Google, Microsoft, Intel, Samsung, Tencent, Siemens, Sony, IBM, Verizon, Dell, Uniqa, United Nations, ICRC, and The World Bank—evidence of the reach and resonance of this learning experience.

Manageable Investment with Flexible Payments

Our fees can be paid in up to 18 monthly interest-free instalments—making it easier to start now, plan with confidence, and spread your investment over time.

This flexibility supports your cash flow while you build high-value capabilities. You can focus on learning and career growth, not financial strain.

Vienna: Where Analytics and AI Meet Opportunity

Vienna’s dynamic finance and insurance landscape offers fertile ground for analytics-driven careers. With leading institutions and insurers headquartered in the city, professionals with advanced skills in risk modelling, fraud analytics, customer segmentation, and regulatory data management can help unlock new value. Your master’s will strengthen your ability to improve pricing models, enhance AML/KYC processes with AI, build transparent dashboards for leadership, and craft data strategies that support growth and compliance.

In manufacturing, mobility, and logistics, the region’s strong industrial footprint benefits from predictive maintenance, demand forecasting, route optimization, and quality analytics. By combining business understanding with AI techniques, you can drive tangible efficiencies—reducing downtime, improving throughput, and sharpening supply chain resilience. From smart infrastructure to advanced production lines, organisations value professionals who translate data into operational excellence.

Vienna is also a hub for international organisations, energy firms, healthcare innovation, and the wider public sector—areas where evidence-based decision-making is essential. Data governance, AI ethics, and responsible automation are increasingly vital to policy, sustainability, and mission-driven work. Your training will help you evaluate impact, design transparent analytics, and collaborate across disciplines—skills that are pivotal in roles at global institutions, energy and environmental initiatives, and data-enabled health and research ecosystems.

Ready to turn your ambition into achievement—without leaving Vienna? Request our course catalogue and take the next step today.