The scheme has been designed to meet the aims of the online MSc in a flexible manner and can be tailored to the individual preferences of each student. The MSc requires you to complete four courses plus a final dissertation. The programme consists of the following modules:
Introductory
Not-for-credit
Induction
This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
Stage 1
120 credits, four taught modules
Core
- Marketing and Services Management
- Contemporary Issues in Consumer Research
- Search and Social Media Marketing
- Marketing International Business: Branding, Communication and Relationships
Residential
Mandatory one-week residency held in Salford, United Kingdom, or Zürich, Switzerland.
Stage 2
60 credits, Individual dissertation
Dissertation Work
A conventional dissertation of 12,000 to 15,000 words, consisting of research question, aims and objectives, rationale for undertaking the study, literature review, research methodology, analysis of findings, conclusions and recommendations.
