Go Further: MSc Marketing Online from Waterloo, Canada

Build your next chapter without leaving Waterloo. The MSc Marketing, offered online in an exclusive partnership between the University of Salford and Robert Kennedy College, gives you the opportunity to develop advanced marketing knowledge alongside your work, ambitions and everyday life.

Earn a British Degree with International Recognition

Graduate with a British degree awarded by the University of Salford. It is a credential you can take into conversations with employers and professional contacts well beyond Canada.

As marketing connects brands, customers and organisations across borders, an internationally recognised degree can help you present your expertise with confidence wherever your career takes you.

Complete Your Studies 100% Online in as Little as One Year

Your MSc Marketing can be completed entirely online in as little as one year. There is no need to relocate or put your life in Waterloo on hold to pursue a postgraduate degree.

That flexibility can help you keep moving professionally while making meaningful progress academically. You can work towards your next goal from the place you already call home.

Study Without Fixed Online Attendance Times

The programme does not require you to be online at specific times and dates. You can engage with your studies when it fits your schedule, rather than arranging each week around live attendance.

Whether your most productive hours fall before work, after dinner or on the weekend, you can create a study routine that suits your commitments and helps you stay focused.

Keep Learning Wherever Life Takes You

Study from Waterloo or anywhere else in the world. Your learning can travel with you, whether you are away for work, visiting family or exploring a new destination.

Through the mobile app, you can download study materials and watch lectures offline. That means a journey or time away from a reliable connection can still become an opportunity to learn.

Apply What You Know Through Open-Book Assessments

Instead of classical question-and-answer exams, the programme uses open-book assessments. This approach gives you the opportunity to work with the knowledge and resources available to you as you develop your responses.

It encourages you to engage with ideas, examine evidence and communicate your thinking clearly—valuable habits when tackling complex marketing questions.

Learn from Globally Educated Faculty

Learn with tutors and faculty whose academic backgrounds include world-renowned institutions such as Oxford, Harvard, EPFL, the University of Basel and Washington University in St. Louis.

Their varied educational experiences can bring different perspectives to your studies and encourage you to look at marketing challenges from more than one angle.

Join a Truly International Learning Community

Become part of a student community representing more than 130 countries. Studying alongside people with different professional and cultural experiences can broaden the way you think about audiences, markets and communication.

Alumni work for international organisations including Google, Microsoft, Intel, Samsung, Tencent, Siemens, Sony, IBM, Verizon, Dell, Seneca College, Lakehead University, Manulife, the United Nations, the ICRC and the World Bank.

Plan Your Payments with Interest-Free Instalments

Programme fees can be paid in up to 18 monthly interest-free instalments. Spreading payments over time can make it easier to plan your studies alongside your other commitments.

With a clear payment schedule, you can focus on choosing a pace for your education that works for you and your goals.

Bring a Broader Marketing Perspective to Waterloo

Waterloo’s technology ecosystem is home to startups, growing companies and established innovators. For graduates interested in this sector, advanced marketing knowledge can support work such as understanding customer needs, shaping a product’s position and communicating its value to new audiences.

The region also has strengths in advanced manufacturing and other business-to-business industries. Marketing expertise can be useful when organisations need to explain complex offerings, build trust with buyers and reach customers across markets.

Waterloo’s connections to financial services, insurance and higher education offer further possibilities. Whether your ambitions involve engaging customers, communicating a service or helping an organisation grow its reach, the programme’s marketing theory can be applied in Waterloo and internationally.

Take the Next Step from Waterloo

Your ambitions do not have to wait for a change of location. Explore the programme and imagine where your next year of learning could lead. Request our course catalogue to learn more.