MSc Marketing: Your Future from Beijing, China

Build your marketing expertise without leaving the life you have built in Beijing. Delivered online in an exclusive partnership between the University of Salford and Robert Kennedy College, the MSc Marketing offers a way to develop ideas and skills that you can apply across international markets.

Earn an Internationally Recognised British Degree

Graduates earn a British degree awarded by the University of Salford. It is a qualification you can take forward as you pursue opportunities in China and beyond.

Studying with Robert Kennedy College connects you to an international learning environment while you work toward a university degree. You can invest in your professional future without relocating from Beijing.

Complete Your Studies 100% Online in as Little as One Year

The programme can be completed entirely online in as little as one year. That gives you the opportunity to make substantial progress toward your next goal while continuing your life and career.

Your own completion time will depend on your circumstances and study pace. Whether you are building on existing marketing experience or preparing for a new direction, online study lets you work toward a meaningful qualification from where you are.

Study Without Fixed Online Attendance Times

You do not need to be online at specific times or dates. This flexibility can make it easier to fit study around work commitments, family life and the demands of a busy week in Beijing.

Instead of planning your day around a scheduled online class, you can engage with your studies at times that suit you. A meeting-heavy afternoon or an early start need not prevent you from making progress.

Keep Learning Wherever You Go

Your studies can travel with you, whether you are at home in Beijing, elsewhere in China or abroad. Through the mobile app, you can download study materials and watch lectures offline.

That means a journey or time away from your usual workspace can still offer an opportunity to learn. Access to downloaded materials helps you maintain momentum when an internet connection is unavailable.

Put Your Thinking to Work with Open-Book Assessments

The programme uses open-book assessments instead of classical question-and-answer exams. You can draw on learning resources as you develop and present your responses.

This approach offers room to explore ideas, assess evidence and communicate your reasoning. It is an opportunity to practise the kind of thoughtful analysis that marketing work often demands.

Learn with Internationally Educated Faculty

Programme tutors and faculty include graduates of renowned institutions such as Oxford, Harvard, EPFL, the University of Basel and Washington University in St. Louis.

Their varied academic backgrounds bring different perspectives to the learning experience. As you develop your own approach to marketing, you can benefit from engaging with people whose educational journeys span leading universities.

Join a Global Student Community

Students come from more than 130 countries, creating opportunities to encounter perspectives shaped by different industries and markets. Learning alongside an international cohort can broaden the way you think about audiences, organisations and marketing challenges.

Alumni work for international organisations including Tencent, SAIC, Google, Microsoft, Intel, Samsung, Siemens, Sony, IBM, Verizon, Dell, Accenture, JKFZ Cambridge International School, RYB Educations, CNOOC, Sinopec, PetroChina, AIA, ICBC Standard Bank, ICBC Bank, the United Nations, the ICRC and the World Bank.

Plan Your Payments with Interest-Free Instalments

Programme fees can be paid in up to 18 monthly interest-free instalments. Spreading payments over time may help you plan your budget while you study.

With a clear payment schedule, you can consider how the qualification fits your personal and professional plans. It is one more way to make a significant next step feel manageable.

Apply Your Marketing Knowledge in Beijing

Beijing’s technology and digital-services sector offers a compelling setting in which to apply marketing theory. Understanding audiences, positioning and brand strategy can be valuable when communicating complex products, reaching new customer groups or considering international markets.

The city is also home to organisations connected with automotive, energy and other major industries. For graduates interested in these sectors, marketing knowledge can support work on customer insight, business-to-business communication and the presentation of products or services to diverse audiences.

Across Beijing’s financial services, education and consumer-facing businesses, organisations must find ways to earn trust and communicate value. An MSc Marketing can help you develop the analytical and strategic perspective to approach those challenges—whether your ambitions remain in Beijing or extend further afield.

Ready to explore what studying from Beijing could mean for you? Request our course catalogue.