There are no average courses within our MSc programme. We are bound to provide an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all meant to make you a more successful and efficient manager.
There are no old-fashioned exams. Instead you are given real-life case studies and essays, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.
A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.
Corporate and Quantitative Finance
In this module, you will critically assess modern corporate governance in light of the recent financial crisis and review the ethical issues in running modern firms. You will also critically assess modern capital structure theory, the risks and opportunities involved in mergers and acquisitions and the limitations and applications of statistical methods in finance.
Digital Marketing Analytics and Strategy
The module combines two interesting topics in the field of digital marketing: (i) Digital Marketing strategies and (ii) Marketing/Digital Analytics. The first part of the module looks at digital marketing strategy development, the critical components of a digital marketing strategy and its strategic significance. Interesting topics like buyer persona development, customer journey mapping etc. will form this part of the module. At the end of the first part of the module you will be required to develop a digital marketing strategy for a firm of your choice. This ties into what you have learned and provides a platform to apply the principles and frameworks that you have learned. The second part of the module looks at digital analytics. In this part we work on a google analytics data set and try to conduct advanced data analysis to bring out interesting patterns and messages. Ultimately all marketing is data driven and hence a marketer should have a good grasp for data analysis. The main aim of this part of the module is to develop an ability to spot patterns in data, conduct basic data analysis and to appreciate how data analysis could inform and enrich marketing decision making.
Equity Valuation and Financial Statement Analysis
This module involves the evaluation of the theoretical basis of modern equity valuation and the concepts behind financial reporting. You will examine the impact of market and accounting based factors on the performance of firm equity value and devise strategies to minimise the risks associated with equity valuation.
Mobile Banking and Financial Innovation
Through Mobile Banking and Financial Innovation you will examine financial and costing models for digital banking. Through this module you will also conduct stakeholder audits, identify key business trajectories and develop marketing strategies and cash movement plans.