MSc International Events Management

Module 1: Principles and Practices of International Events Management (30 credits)

Theories, principles, and practices of contemporary international event management
Planning, operations, risk management, and stakeholder engagement across cultures
Ethical, social, and sustainability considerations in event design
Integration of digital technologies and data-driven decision-making
Strategic, analytical, and professional competencies for global events leadership

Module 2: Search and Social Media Marketing (30 credits)

Digital campaign planning and integrated marketing communications
Keyword research, SEO/SEM, and analytics
Branding strategies and message optimisation across platforms
Legal implications of digital promotion and risk management
Promoting, engaging, and measuring digital experiences for events

Module 3: Managing Project Deployment and Delivery (30 credits)

Scope planning, resource allocation, and team leadership
Stakeholder engagement across complex multi-project environments
Industry-standard collaborative platforms and methodologies
Carbon literacy and responsible deployment strategies
Holistic project execution from initiation to value realisation

Module 4: Digital Business and Entrepreneurship (30 credits)

Innovative business models, digital products, and strategic value chains
Impact of emerging disruptive technologies on the events sector
Data analysis and visualisation for strategic decision-making
Sustainable and entrepreneurial business practices
Designing entrepreneurial solutions aligned with stakeholder expectations

Module 5: International Dissertation (60 credits)

Independent, business-focused research project (or applied event production)
Synthesis of events, marketing, and project knowledge from the programme
Research methods, critical thinking, and evidence-based decision-making
Application of academic rigour to a real-world events challenge
Final dissertation demonstrating practical and academic relevance